Luxury Treatment With Aveda Products
5/17/2012
In the modern age when social and environmental responsibility has never been more paramount, we can find a brand that has celebrated these values for more than 30 years – Aveda.
Aveda believes in the art and science of pure flower and plant essences, their aim back in 1978 and right up to the modern day, is to provide the very finest Aveda products created from the botanical resources of the planet. The difference between Aveda products and so many others is that they are kind to the environment and come from sustainable sources. Aveda products can be found in their dedicated stores and specialist suppliers as well as in thousands of professional hair salons and spas across the globe.
Aveda products range from hair care, through to skin care to make up and lifestyle products. The great thing about Aveda products is that they cater for both sexes equally. Certainly, women do often desire a greater number of products, but in general other brands to tend to forget the men’s’ requirements, mainly focussing on the cash cow that is the women’s market. Aveda products are quite different; they seamlessly cater for both sexes. Some of the fantastic Aveda products available for men include a useful lip salve, a shampoo designed specifically for men with black or brown hair, plus they are of course created from botanical stocks.
Like many top brands, Aveda has an extremely strong reputation for excellence all across their product range. The cost of Aveda products is extremely reasonable considering the lengths to which the company goes to harvest the appropriate materials to create its portfolio. All the while remembering to see environmentally sound – what is even more impressive is that they are now the first beauty company to buy into wind farms; their investment has allowed them to offset the power used during the manufacturing process, so that they are close to being carbon neutral. Aveda continues in this green vein by ensuring that it’s packaging across the entire range of Aveda products, is produced with recycling in mind. Aveda strives to ensure that all the packaging used is sourced from recycled materials and that the component parts are easily detachable to allow for easy processing.
This continued push has seen Aveda reach some very lofty targets, including having achieved an over 80% PCR (post consumer recycling materials) rating for they’re existing packaging; With the new men’s line coming in at a staggering 95% PCR.Aveda products are sourced from around the globe, locations such as Brazil, Morocco and Australia to name but a few. This extensive sourcing is done with sustainability and conservation in mind. As such Aveda work very closely with the wide variety of social-economic projects that look to encourage growth from within their own communities through fair trade practices, practices that Aveda strongly supports.
Aveda has achieved so much over the last 30 years or so, a quite remarkable journey of dedication and perseverance. Ensuring that brand values were maintained regardless of the circumstances and always seeking to satisfy the customer whilst contributing to the countries from which they source the Aveda products from.