ghd is an acronym for 'Good Hair Day', a philosophy which permeates everything this innovative young hair care company does. ghd hair straighteners single-handedly revolutionised the way hair straighteners were designed and made; before ghd you could do serious harm to your hair using straighteners. Often your hair would remain straight for a couple of hours and then start to crease and shrivel up, leaving it wiry and dangerously dehydrated. In 2001, ghd hair straighteners put a swift end to that.
ghd Straighteners Break the Mould
ghd's big idea was to use ceramic materials in their straightening irons, rather than metal. The ceramic heating plates are immeasurably kinder to your hair than steel and other metals; which means that you'll save money in the long run on shampoos and conditioners trying to undo the damage done by inferior brands.
ghd achieved their meteoric rise to market dominance for several reasons. The most obvious reason is that they're the best at what they do - no other hair straighteners can really compare. Yet that doesn't guarantee you the number 1 spot. ghd also received huge endorsements from Madonna, Gwyneth Paltrow and Victoria Beckham, amongst many other A-listers. You don't get better praise than that!