Dumb blonde shampoo for after highlights, damaged or chemically treated hair. Not to be confused, dumb blonde shampoo is created by blondes for blondes and all the colours in between! With lather explosion on application it delivers mega-moisture to fragile hair types and adds super shine.
Specially formulated to promote natural pH balance of chemically applied strands that have been subject to artificial manipulation. Added pro vitamin B5 wheat and soy extracts care for starved fibres and enhance colour. Used in conjunction with Dumb Blonde Reconstructor, it effectively maintains your salon finish promoting a healthy look.
pH Balance of hair is essential
Natural pH balance of hair is typically between 4.5 and 5. With any artificial treatment applied this upsets an otherwise ordinary equilibrium. Typically in a chemical application solution is applied to eradicate this but often fails to complete the desired effect. pH balancing in dumb blonde shampoo assists this recuperation.
Vitality and fortified structure is maintained with dumb giving you a natural healthy glossy finish.