29/06/2009
wantthelook.com is proud to announce the
imminent arrival of Pureology Serious Colour Care. An innovative line
of professional haircare products created exclusively for colourists and
clients with colour-treated hair; Pureology is today the #1
professional colour care range in the USA.
The brand emerged as the authority in colour care in 2001
in Irvine, California, and revolutionised the industry with the first
100% Vegan formulas and concentrated ZeroSulfate
shampoos infused with naturally derived botanicals and aromatic essences
for all types of coloured-treated hair.
Pureology’s solution to colour protection is the exclusive AntiFadeComplex®
which is included in all Pureology products. Its long
lasting hair colour guaranteed – with a money back promise if your salon
colour doesn’t stay vibrant for longer.
Used and endorsed by industry leaders, Pureology consistently
receives awards from the salon community and beauty publications, all of
which applaud the brand’s commitment to high performance, indulgent
colour care.
Pureology’s Hydrate System has been awarded Favorite
Shampoo five years running by the US Stylist
Choice Awards, most recently in June 2008. Hydrate has
also been honoured as Favorite Prestige Shampoo/Conditioner
and Favorite Colour
Protecting Product.
Pureology is also committed to a sustainable environment and
all packaging contains post-consumer recycled materials and are also
recyclable. The pods inside the new Pureology stand in our salon are
made from environmentally-friendly sustainable metal composite panel. This
material does not contain substances that emit CFCs
(chlorofluorocarbons) and the core material is also free of any
nitrogen, chlorine or sulphur. This sustainable metal composite is fully
recyclable: both the core material and the aluminium cover sheets can
be recycled and used in the production of new materials.
Watch this space for more information about the launch of
Pureology on the wantthelook website!