Shu Uemura Art of Hair - a new professional line of luxury haircare, styling and finishing collections
22/01/2010
Shu Uemura is pleased to introduce Shu Uemura
Art of Hair - a new professional line of luxury haircare, styling
and finishing
collections.
The debut product offering is directly inspired by the revolutionary
vision of Mr. Shu Uemura. As an artist his mantra has been "Never stop
thinking, improving, innovating. Creating something that is universally
beautiful, that is art." His unwavering passion for beauty has taken
him down a path dedicated to helping women reveal their beauty in all
its dimensions.
Deeply inspired by the fusion of cultures he has experienced
throughout his career, the Art of Hair line is based on the simplicity
and purity of eastern beauty balanced with luxurious western glamour.
Mr. Shu Uemura's unwavering commitment to quality, purity and product
integrity were paramount in its creation. The innovation behind the
line is based on a delicate balance between the intelligence of nature
and the integrity of science. Shu Uemura's renowned expertise in oil is
utilised within the luxurious care formulations, while the exclusive
Depsea Water synonymous with the brand, brings a new dimension to luxury
haircare with a range of inimitable Depsea Water Pre-styling Hair
Foundations. The selection of unique natural ingredients rediscovered
through science, delivers ultimate purity with the highest level of
performance for hair.
With this refined palette of professional haircare and styling tools,
Shu
Uemura Art of Hair appeals to a new luxury consumer offering not
only a distinctive hair result but also a uniquely sensorial and highly
personalised experience.
The Art of Hair line comprises 9 haircare products formualted to
create the perfect, flawless hair fibre. The 3 haircare pillars are:
Full Shimmer for colour-treated hair, Moisture Velvet for dry hair and
Silk Bloom for damaged hair.
The Shu
Uemura Art of Hair Collection is available at wantthelook.com now.