Pureology’s Hydrate System has been awarded Favourite Shampoo five years running by the US Stylist Choice Awards, most recently in June 2008. Hydrate has also been honoured as Favourite Prestige Shampoo/Conditioner and Favourite Colour Protecting Product.
Designed for colour-treated hair in need of deep hydration, nourishment and colour protection. Enhanced with advanced hydrating technology and pure natural ingredients, this system restores dehydrated hair whilst the ZeroSulfate® shampoo and AntiFadeComplex® maximises colour retention.