American Crew has come to the forefront in bringing the best grooming products to the male market. The American Crew range is specifically developed to let the modern man go about their everyday business with confidence.

American Crew Classic Light Hold Texture Lotion (was Texture Creme) is formulated to give hair a thicker look. This product is pliable, thus making it easy to work into the style that you want. If you are looking to add fullness and to control fine fly-away hair then this cream is ideal. This product provides a natural looking manageability through the use of natural ingredients and extracts.

Control & Shine - Light Hold Texture Lotion

Hydrolysed wheat starch provides hair with a healthy gloss and lanolin oil helps retain moisture and provide a soft feel after styling. Light Hold Texture Lotion is great for conservative or avant-garde hairstyles as it helps to give the middle aged man a transformed look. 

As this is a water based product, you will be able to wash and shampoo with ease without leaving any excess product.

Use American Crew Light Hold Texture Lotion on clean damp hair. Simply apply a small amount into the palms and style as required.