American Crew have produced a range of styling products to cater for all types of hair. Whether you have short, medium, long, thick or fine hair, there is a product that can help to define the look that you want.

Matte Pliable Styling Cream

American Crew - Matte looks and feels a bit “muddy” but is far from it. It is a great styling product for all types of hair, being able to define the texture, giving a fuller, thicker appearance. This styling product will provide you with a medium hold and give you flexibility to re-style as the day goes on.

As this is a water based product, you will be able to wash and shampoo with ease without leaving any excess product.

Glycerin is used in the Matte product to help soften and swell the hair shaft to give a fuller, thicker appearance.

Beeswax is also used as an ingredient to lock in moisture. This allows the hair to stay and remain hydrated. Moisture is an important factor for hair as it is necessary to absorb and retain moisture so that hair does not become permanently dry or brittle.