Pure-formance Grooming Clay from the new range of Aveda Men has been designed to give medium hold with out added shine. It has a matte finish and is perfect for creating texture and separation with manageable hold and control.

It is light weight and with the incorporated micro-fibre technology it helps build and support styles. You can create almost any style by working a small amount in the palm of your hands and either finger working or combing it through as desired in damp or dry hair.

Pure-formance Grooming Clay is perfect for adding thickness to fine hair and generating body. It is particularly suited for short to medium hair lengths of any type or texture.