Color Endure Shampoo is designed to maintain your natural and chemically applied colour so that it will not fade and remain fresh and full of vibrancy. It gently cleanses preventing any colour stripping and creates a soft supple finish.

Colour molecules attached to the hair shaft are protected to give your colour longevity and vitality. Hair will become soft and supple and easily styled with no dryness. Suitable for all hair types, textures and lengths.

Color Endure Shampoo can be used as ‘Step 1’ in Joico’s three step colour maintenance routine.

Other Steps:

Step 2 - Color Endure Conditioner