Joico Color Endure Violet Shampoo ensures maximum neturalsing and toning as it contains large amounts of violet dye. This color-depositing shampoo helps maintain and brighten cool blonde and gray tones by neutralising oxidation that can turn hair brassy or yellow. This shampoo removes yellow tones from hair, brightens grey hair and maximises colour for longer.

Application

Apply to hair, lather in and rinse out. Repeat if neccesary, for optimum results use in conjunction with Color Endure Violet Conditioner.