Give hair a boost! Matrix Total Results Amplify Volumizing Shampoo has been specially formulated to add volume to all hair types. Infused with a thickening formula to work beneath the surface of the hair’s fibre gently opening up the cuticles and depositing a weightless naturally derived polymer to add fullness. A deep cleansing shampoo, that leaves hair healthy and bouncy with an overall shine. Used as part of the Amplify 4 step Professional Volumising System.

Natural Extracts 

Rice Protein, nature's thickening and volumising extract, infuses thin, weak, lifeless hair with new body and fullness. Wheat Amino Acids improve the hair’s general health, colour and texture. Silk amino acids (also called silk proteins and sericin) are obtained by the hydrolysis of silk - a natural protein fibre which gives hair a soft and velvety feel. All combined, leave hair looking full of life and body! 

Professional Stylist Tip

Do you have fine hair? In addition to using the Amplify Volumising system, ask your stylist to give you long layers! Long layers will give your hair movement and a lot of volume.

Awards

LaunchPad - Readers Choice Award Winner

Favourite Shampoo for Fine Hair

Favourite Shampoo for Thinning Hair