Paul Mitchell Platinum Blonde Shampoo helps make your natural or colour-treated hair sparkle. The latest addition to the color care collection helps give you the lustful shades you desire for the ultimate glamour look. Whites and greys are instantly brightened and brassiness is banished restoring your hair to its former glory and adding glitz to your blonde/highlighted hair.
Benefits
Brightens – cool violet pigments help to brighten and enhance blonde/grey/white hair while neutralising yellow tones
Hydrates and add shine – contains conditioning agents and extracts providing ample moisture and intensified shine
Gently cleanses – mild ingredients cleanse while retaining moisture and softening the hair
Who’s Behind the Bottle?
In the 1970’s two hairdressers Paul Mitchell and John Paul DeJoria joined forces to produce one of the first environmentally conscious hair care ranges. Paul Mitchell does not conduct or endorse animal testing.
From pure chamomile, used for moisturising, Aloe for its strong smoothing properties, jojoba for its soothing qualities and Rosemary for its invigorating natural antiseptic qualities all these ingredients are just a few of the sustain ably sourced products in the Paul Mitchell range
The brand that is now worldwide produce over ninety products and is one of the most popular professional hair care brands on a global level.