Designed for colour-treated hair in need of soft volume, moisture and colour protection. Pure Volume® Shampoo gently cleanses hair without stripping colour with Pureology’s ZeroSulfate® formula. Hair is infused with moisture and left with a natural fullness, all without stripping colour away!

The exclusive Advanced Volumising Micro-Emulsion Technology leaves your hair bouncy, lustrous and radiant. AntiFadeComplex® maximises colour retention, whilst infusing the hair with essential hydration and colour protection.

Application

Apply to wet hair and lather, rinse and repeat if necessary.