KMS California is the brainchild of a biochemist who wanted to create an innovative haircare range that would one day become the finest professional haircare brand in the world! The brand prides itself on using the very latest technology and has recently developed its patented Inside Out Perfecting System technology which is now included within product formulations. IOPS is an innovative nutrient delivery system that allows the reconstructive and conditioning agents to penetrate deep into the hair, therefore creating healthier hair.

 

KMS California Hair Play Clay Creme 125ml

This styling clay works well for shaping and controlling layered hair and shorter styles. The end result is a great textured look, with freedom of movement and funky attitude.

KMS California Hair Play Clay Creme mixes together rice powder, styling waxes and a high setting polymer to create a strong hold finish. This creative clay has been formulated with KMS California’s unique IOPS (Inside Out Perfecting System). When combined with native natural ingredients and specific support ingredients IOPS works to ensure that active ingredients enter the centre of the hair shaft, reconstructing hair from the inside out.

 

Application

Apply Clay Creme to dry hair scrunching the product in to create texture and movement. For best results use in conjunction with Hair Play Texture Shampoo.