Organic Brilliant™ Humectant is a rich styling pomade particularly suited for curly and permed hair. Comprising plant proteins of aloe, flax and kelp this styling pomade gives definition, enhances curl and adds shine. For optimum results use after Aveda Brilliant™ shampoo and conditioner.

Humectant Styling Pomade

Brilliant™ Humectant Pomade from Aveda activates and maintains the wave of naturally curly or permed hair. It enhances the curl and smoothes the hair shaft while enabling excellent definition. This salon professional styling product is particularly effective in dry climates; adding and retaining moisture in the hair and giving it a healthy shine.

Strengthening Plant Proteins

Flax is one of the oldest plants in civilisation and yields an extract known for its holding agent. The flax seeds found in this styling pomade - along with all other ingredients used in Aveda ranges - are sourced from organically controlled environments that support local communities, thus ensuring fair trade and sustaining the delicate eco system.