Pure-formance Shampoo is a new unique formula blend created for men by Aveda. It has been clinically proven to reduce scalp irritation leaving it calmer, healthier and less itchy. It will also gently cleanse the hair leaving it moisturised and smooth.

All Aveda Men products have been developed using only the finest organic ingredients. With added kunzea, citrus and certified organic oils of spearmint, vetiver and lavender it soothes and calms skin irritation whilst invigorating your senses.

You will be left with revitalised healthy, manageable hair that will radiate shine, vitality, and smell great!

For optimum results follow with Pure Perfomance Conditioner, and styling products form Aveda Men.